hi my name is bee
IDEAL LIFE smart tag concept

Hardware and packaging concept for new product displayed at ATA Annual Conference and Expo 2018.

New product was only 36mm x 10mm, so there was only room to place a logo. Presentation would rely heavily on the design of the packaging.

front slogan can be read two ways

This was marketed as a high-end product, so it was decided that packaging similar to that used by smartphones would work best. More expensive materials and construction were used.

Packaging makes use of a single key color, so that the same design can potentially be re-used with other products and allow for color-coding.

Outer stripe matches inner box
packaging sample