Most medical company websites have very conservative designs. The goal was to create a much more contemporary site that reflected the innovative nature of the company's technologies and products. Simple animations and a spaced out layout make the site feel more modern.
A streamlined approach was chosen in order to avoid inundating visitors with too much technical information.
The company is a leader in the field and was the first to bring its product to market. It was important to emphasize the experience of the management team and the company's long history in the space.